Wednesday, April 4, 2007

Harvard Do-Gooders Pressure Hollywood To Stub Out Movie Smoking

When it comes to smoking in the movies, it looks like the butt might stop here. Harvard's School of Public Health is the latest organization to join in urging Hollywood studios to stamp out cigarette smoking in movies seen by young people. Executives from the major studios, NATO, the Director's Guild of America, the Screen Actor's Guild and NBC recently joined academics from Harvard and Johns Hopkins in meeting with the MPAA to discuss the issue. Smoking in movies has stirred up controversy for years -- a similar meeting was held back in 1999, but not much came of it. Anti-smoking groups want restrictions on smoking to be incorporated into the ratings system. Jay A. Winsten, Harvard School of Public Health associate dean, and director for the school's Center for Health Communication says: "What's needed is a movie ratings policy that creates an incentive for filmmakers to consider, and worry about, the depiction of smoking as a factor in the determination of a film's rating ... the goal should be the elimination (with rare exceptions) of smoking from youth-rated films."

Full article www.cinematical.com

Source: www.cinematical.com

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